Make Lemonade

Ananova - Village drops Old Smelly name

"A Serbian village has changed its name from Old Smelly to stop embarrassed youngsters from moving out. Smrdic, meaning Old Smelly, was changed to Izvor, meaning Spring, after villagers petitioned the government. They wanted to change the village's name which dates back hundreds of years to a legend about a dead horse."

Here's a t-shirt idea that could have meant big revenue for the town if they had only gotten a little creative: